REPORT MAKING

Every organization has a routine practice of reporting on the progress and the status of different activities for taking sound business decisions.

Mission of the Report Making

1. Outline the Purpose of Your Marketing Report

2. Know Your Audience

3. Gather Your Data

4. Write Your Report

F.A.Q.

Mission of the Report Making

A report is a logical presentation of facts and information. It is self-explanatory statement which provides information to management for decision making and follows up actions. Report is a systematic presentation of established facts about a specific event/subject and is a summary of findings and recommendations about a particular matter/problem.

How it is done?

Let us dive in together and find out >>>

"We'll go over how to create marketing reports to help you make better decisions and benefit your audience"

1. Outline the Purpose of Your Marketing Report

Without a clear-cut purpose, your marketing report is just a bunch of isolated numbers without meaning. Before gathering data and creating a report, ask yourself these questions.

What is the purpose of this report?
What message do we want to share and how do we convey it?
What are we looking to learn from this report?

Are you looking to measure the effectiveness of marketing campaigns? Do you want to justify marketing expenses or study marketing trends over a period of time?

Let's face it; you can't possibly fit every single piece of data into your marketing report. Answering these questions will help you focus on data that shape your marketing strategy, inform your decisions and help you perform better.

2. Know Your Audience

With a ton of marketing activities going on, you probably have a heap of data that's getting bigger by the hour.

All of this information may be relevant to you. But you want to ask yourself, is it relevant to the management team or people in other departments?

For example, the VP of marketing may be interested in which marketing campaigns bring in more leads, conversions and positive ROI. In contrast, the chief financial officer will want to see how marketing expense translates to sales and impacts the bottom line.

Before writing your marketing report, find out your target audience and what they want to know. This viewpoint will help you decide what data to provide. Plus, your marketing report must reflect the needs of your target audience.

Be sure to make your reports contain valuable information that's easy to understand. Your audience should be able to view the report and have clear direction on the next steps rather than scratching their heads in confusion.

3. Gather Your Data

Once you're clear on your target audience, the next important step is to gather, filter and analyze your data.

As your business grows, keeping tabs on granular data and tracking performance can be daunting. It's always helpful to keep an updated document of relevant documents and spreadsheets showing key metrics.

Using analytics tools like Google Analytics, Mixpanel, Hotjar, SEMRush and more to capture key marketing data can make your job a lot easier. You can also use change data capture (CDC) to track changes in your data warehouse, which will help you see the impact that new features have on the way people interact with your website.

Depending on your reporting process, you can do a daily, monthly or weekly dump and then use the data to build your report.

While gathering your data, you may be tempted to report everything, which isn't a good idea. Remember, your audience is typically only interested in the most critical metrics. Please resist the urge to drown them in a sea of meaningful information and lengthy reports.

4. Write Your Report

You've got reliable data to build your sales report at this stage. Now it's time to craft your report in a digestible, understandable and actionable format.

Meet Our Team

Our report writing team is unparalleled in their expertise and commitment to delivering comprehensive and professional reports. With a keen eye for detail and a deep understanding of various industries, they possess the knowledge and skills necessary to craft insightful and impactful reports. They excel at gathering and analyzing data, conducting thorough research, and presenting information in a clear and concise manner. Our team ensures that each report is tailored to meet your specific needs, whether it's a technical analysis, market research, or business evaluation. With their exceptional writing abilities, adherence to deadlines, and dedication to client satisfaction, our report writing team is your trusted partner in generating top-quality reports.

Some companies for whom we have rendered our insights by providing reports....

F.A.Q.

What types of reports do companies typically produce?

Companies produce a wide range of reports, including financial reports, annual reports, market research reports, performance reports, project reports, and feasibility reports, among others.

Who is the intended audience for company reports?

The intended audience for company reports may vary depending on the type of report, but may include investors, shareholders, customers, employees, and other stakeholders.

How often should companies produce reports?

The frequency of report production may vary depending on the type of report and the needs of the company, but financial reports are typically produced quarterly or annually, while other types of reports may be produced on an as-needed basis.

What are some tools companies can use to analyze data?

Microsoft Excel: Excel is a powerful tool for analyzing data, including sorting, filtering, and calculating data. It can also be used to create charts, graphs, and pivot tables.
Tableau: Tableau is a data visualization tool that allows companies to create interactive dashboards and reports. It can connect to a wide range of data sources and supports advanced analytics and modeling.
Google Analytics: Google Analytics is a web analytics tool that allows companies to track website traffic and user behavior. It can be used to gain insights into customer behavior and preferences.
SAS: SAS is a software suite used for data analytics and modeling. It includes a wide range of tools for data visualization, machine learning, and predictive analytics.